Pressmeddelande 150521 ang Oppo R7 Plus

FPC:s touchsensor FPC1025 i Oppos smartphone R7 Plus 

Oppo annonserade den 20:e maj sin Android smartphone R7 Plus, med FPC:s touch sensor FPC1025. Ordervärdet från denna telefonlansering är inkluderad i FPCs kommunicerade försäljningsprognos om + 1 500 MSEK för 2015. 

Jörgen Lantto, tillförordnad VD på FPC, kommenterar: "Oppo är en ledande smartphone tillverkare i Kina och vi är stolta över att Oppo valde FPC1025 till sin smartphone R7 Plus, deras andra smartphone med en touchsensor, en uppföljare till Oppo N3 phone som lanserades 2014 med FPC1021. FPC1025 stödjer 360 graders fingerrotation, snabb svarstid och industriledande 3D bildkvalitet."

För mer information kontakta:
Jörgen Lantto tf VD Fingerprint Cards AB (publ), 031-60 78 20, investrel@fingerprints.com

Kommenterar inte volymer Oppo R7 Plus - tf VD

(SIX) Kinesiska Oppo har lanserat en Android smartphone R7 Plus,
med Fingerprints touchsensor FPC1025.

Vilka volymer räknar du med från R7 Plus?

"Samma svar som du fick för Yulong senast. Det vill säga kan inte
kommentera volymer", uppger Jörgen Lantto, tillförordnad vd för
Fingerprint Cards, i en kommentar till SIX på torsdagseftermiddagen.

Ordervärdet från lanseringen är inkluderad i Fingerprints
kommunicerade prognos som är intäkter över 1,5 miljarder kronor 2015.


Joakim Johansson, tel +46 31 350 64 84
mailto:joakim.johansson@six-group.se
www.blogg.six.se @SIXNews
SIX News

Oppo R7 Plus

Oppo R7 Plus

Oppo R7 Plus First Look!

Oppo R7 Plus First Look

Oppo R7 Plus Hands On

Oppo R7 Plus vs Xiaomi Mi Note

Can Oppo's new strategy help it beat Apple, Samsung?

Chinese brand targets the titans with high-quality device at cutthroat prices

By 

• Vicky Kapur

Published Tuesday, November 18, 2014

Oppo's annual marketing budget for India alone is more than Dh90 million (Rs150 crore)

Chinese smartphones manufacturers are getting hotter by the day. And by hotter we mean more ambitious.

Xiaomi, for instance, may not be a household name (yet), but the Chinese brand is already the world’s third largest smartphones maker, racing past the likes of LG and Lenovo (tied at No 4) and right behind leaders Samsung and Apple (in that order).

Then then there’s Oppo, a relatively new entrant, but with huge ambitions. While its better placed compatriot Xiaomi has managed to break into IDC’s Top 5 with its focus on China and adjacent markets like Southeast Asia, Oppo wants to take on the titans in its own home ground and everywhere else.

“We will prevail in the global smartphones market,” Henry Tang, regional sales manager at Oppo, tells Emirates 24|7. The company recently launched its flagship models N3 and R5 in Singapore, flying in partners, distributors and media from around the world in an apparent splash-the-cash strategy.

It will be hoping that the money it spent in doing so is worth the hype – after all, the hyped-up Beijing launch of Xiaomi’s flagship phone MI4 earlier in July this year proved key to its success against the likes of HTC and Sony Mobile, whose lunch it may have stolen in busting through the Top 5 smartphones bastion during the latest quarter.

Indeed, as of July 2014, Oppo had a 7.1 per cent market share in the Chinese mobile phone market (the largest market in the world), ranking No. 3 there. “Oppo is also extremely strong in the Chinese 4G market with a share of 15.2 per cent as of July 2014, ranking No. 1,” says Tang.

But while Xiaomi is doing well in China and other Asian countries – and not necessarily elsewhere – will Oppo be able to bridge the geographic divide? “Oppo is a strong brand not only in China, but globally as well,” believes Tang.

“We have 9.4 per cent market share in Vietnam, 8.5 per cent in Indonesia and 7.2 per cent in Malaysia,” lists Tang. “Oppo is positioned as a premium brand with an average sale price of $277 (Dh1,017), ranked No. 3,” he says.

Besides China, the company has managed to make a promotional mark in India, flexing its marketing muscles by roping in celebrities like Hrithik Roshan and Sonam Kapoor after it launched its products in the emerging market earlier this year.

In addition, it quickly jumped in to sponsor the popular sports fixture Champions League T20 after its Indian rival Karbonn Mobiles pulled out of title sponsorship, a deal rumoured to be worth approximately Dh5 million (Rs8 crore).

The company also sponsored the India-West Indies cricket series, as well as the popular reality TV series Bigg Boss. According to reports, Oppo’s annual marketing budget for India alone is more than Dh90 million (Rs150 crore).

“Oppo is performing well in other markets as well,” claims Tang. “Oppo has been always practicing design principles to an extremely high level, our products are trendsetting, meticulous, young at heart and innovative. We are fully confident that with our vivid brand image, distinguished products and satisfactory services, we will prevail in the global smartphone market,” he says.

Founded in 2004, Oppo started off as a manufacturer of high-end consumer video and audio equipment, including Blu-ray players, but branched out into smartphones in 2008. It made its first global move in 2010, expanding into Thailand, and has since started retail operations in 17 markets.

With the launch of the two new handsets, including the world’s slimmest smartphone, the R5, Oppo is targeting to beat Apple and Samsung by offering “high-quality, state of the art devices” at cutthroat prices.

Both the N3 and R5 run on Color OS, Oppo’s Android-based operating system, and some of the features in the new offerings are indeed interesting. For instance, both the N3 and R5 feature a music player that looks like a vinyl turntable, and boast of a ‘global gestures’ drawing function, which instantly launches apps when an assigned shape is drawn on the screen.

Both devices also come loaded with Oppo’s Pure Image 2.0 technology, which can, among other things, track moving targets and focus a photograph after it has been taken.

In addition, Oppo’s VOOC rapid charger claims to be able to charge the devices from zero battery power to 75 per cent in half an hour.

And now the Chinese brand has the UAE and the Middle East in its focus. While Tang would not disclose local sales figures, he says the brand has been “well received” in the UAE.

“Oppo’s launch in the UAE has been well received. The media and reviewers seem to be saying very positive things about the launch. Our brand focuses on innovation and technology and this is in line with what our customers in the UAE are looking for,” he says.

“We have introduced some of our patented technologies in this market such as VOOC rapid charge technology in our Find 7 and Find 7a models as well as the 13 Mega-pixel rotating camera on the N1 mini, the selfie phone,” adds Tang.

“We are looking forward to introducing our recently launched high-end models in the UAE market, the N3 and R5, and are confident that our new models will address many of the needs of our consumers today,” says Tang.

The Chinese brand is indeed eyeing the UAE as a springboard into the rest of the region. “We treat the UAE as the trading hub of the region. We are establishing our presence in Dubai and will subsequently radiate to other Middle East countries on a step-by-step approach,” reveals Tang.

“In the UAE we have now secured strategic retail partners such as Sharaf DG and Jumbo Electronics. Additionally, by the end of November we will have partnerships with over 100 independent retailers across the UAE who will sell the entire Oppo product line,” he adds.

And while other Chinese manufacturers including Xiaomi may be targeting the lower end of the price spectrum, Oppo has no such compulsions thanks to healthy revenues from its audio equipment business, and its strong presence in the Chinese market. According to a July 2013 report by the Entrepreneur Magazine, Oppo is China's second most profitable mobile phone company. 

So it has the cash, and now we know that it doesn't mind a bit of a splash. But will Oppo really manage to beat the big boys at their own game or end up as an, say, HTC, whose $1 billion ad campaign led by Robert Downey Jr. came to a naught? Watch this space.

Oppo R7 will be officially announced next month

Oppo today confirmed that its rumored R7 smartphone will be officially unveiled next month, in May, although it's not clear if the announcement date is May 20 (as previously reported).

It seems that the R7 is the successor to last year's Oppo R5, despite the fact that an R6 doesn't exist. It's said that the R7 will be thinner than the R5, which is a former record-breaking handset thanks to its ultra-slim 4.85mm profile. 

The Oppo R7 could feature a 4.7-inch 1080p display, fingerprint scanner, a 64-bit octa-core MediaTek MT6795 processor, a 20.7 MP rear camera, and a 2000 mAh battery. An Oppo R7 Plus (with a larger battery) might also be introduced at the same time with the regular R7. 

Since the R5 is available to buy from Oppo's global website, we assume the R7 will be launched internationally, too. An unlocked R5 currently costs $499, so the R7 might have a similar price. We'll let you know more about the new handset as soon as it's announced. Until then, check out some images that allegedly show the Oppo R7 (but keep in mind that the real device might look different):

OPPO Find 9 leaked in pictures with a dual camera unit.

We know OPPO has been busy working on its successor to the Find 7, but as of late, we have heard very little about the phone. Now, the OPPO Find has finally leaked again in pictures, showing off its unique design.

Although the images are not very clear, we managed to spot a few features of the upcoming device. For example, the first distinctive characteristic of the device is its dual camera setup at the back. It started with HTC and nowadays many companies like Huaweihave started using such a setup. So, its not surprising to see such a dual camera unit at the back of Find 9 too.

Another interesting aspect revealed by this picture is the round button at the back. We feel this is the power button just like the one one LG G3. However, given its rather large size, we feel that it could be a fingerprint sensor too.

The front of the OPPO Find 9 is clean, but bezels looks very thin. As a result, the display covers the entire sides of the device. However, you do see top and bottom bezels which are quite thick. The basic design seems to be a continuation of OPPO Find 7.

Although this leak doesn’t reveal the tech specs, earlier leaks have said that the OPPO Find 9 will feature the powerful Snapdragon 810 octa-core processor with 4GB RAM and a 5.5-inch 2K display.

The company is yet to announce an official launch date for the OPPO Find 9, but we hope to see more information soon.

So, what do you think about the Find 9?

Hands-on with Oppo N3 and Oppo R5.

Oppo, the high-end Chinese phone manufacturer revealed their two new handset at events held in China and Singapore today. We were invited to the Singapore launch event by Oppo and following the presentation got a chance to play around with these devices.

The Oppo N3

The Oppo N3 is latest flagship device from Oppo featuring a 16MP motorised camera. Op is claiming that the camera on the N3 is better than it’s competitors by using quality optics by Schneider and bigger pixels and f2.2 CMOS sensors. Other specs of the Oppo N3 include the quad core Snapdragon 801 processor and a 5.5-inch 1080p AMOLED screen.

The 16MP motorised camera is camera certainly looks cool but feels more of a gimmick than something truly innovative. You can rotate the camera by swiping on the screen or using the fingerprint sensor on the back. Additionally, a bluetooth key can also be used to control the Oppo N3. It will be priced at US$649 when available. We don’t have a firm release date for the Middle East but it is expected to land in November or December.

The Oppo R5

The Oppo R5 is now the world’s thinest mobile phone measuring an insanely thin 4.85mm and I personally found it to be a more interesting product than the Oppo N3. Op is using liquid metal like technology to cool the device and all of the R5 units will be hand-polished. Because of the thickness, Oppo had to remove the 3.5mm jack from the phone and will bundle a dongle in the package if you want to use a headset.

Coming to the specs, the Oppo R5 features the Qualcomm Snapdragon 615 processor with 64-bit technology and a 5.2-inch full-HD screen. The equipped camera can take 13MP shots. It will be available for US$499 and the Middle East launch date hasn’t been set yet but expected around December.

Chinese Firm OPPO Launches ‘World’s Thinnest Smartphone’ In UAE.

The OPPO R5, priced at Dhs1,899, measures 4.85mm and comes with a 13MP camera.

Chinese mobile manufacturer OPPO announced that it has launched the ‘world’s thinnest smartphone’, the R5, in the UAE. 

Priced at Dhs1,899, the R5 features an ultra slim body, measuring 4.85mm, and weighs 155g. 

Featuring a 5.2-inch screen with super AMOLED display, the R5 has a 13MP UHD rear camera and a 5MP front camera. 

Equipped with a 64-bit Qualcomm Snapdragon octa-core processor, it runs on Android 4.4 and comes with 2GB RAM. 

The R5 is not the first ultra-thin phone created by OPPO; in July 2012, the company launched what was then the world’s thinnest smartphone, the OPPO Finder. 

The phone is currently available at Sharaf DG and Jumbo Electronics stores across the UAE, OPPO said in a statement. 

Along with the R5, OPPO also unveiled the 5.5-inch N3 model in the Emirates, which features the world’s ‘first motorised rotating camera.’

The N3’s 16MP camera can rotate 206b degrees and is capable of taking pictures using its free-stop and multi-angle shooting features. An automatic rotation mode also allows for the capture of images in both landscape and portrait orientations.

Powered by the Qualcomm Snapdragon 801 quad-core CPU, the phone has a 2G RAM and runs on Android 4.4.

The N3, along with the R5, also includes OPPO’s VOOC mini flash charging system, that can charge the battery from zero to 75 per cent in 30 minutes, the statement said. 

The price of the N3, slated for release in end- February in the UAE, has not been confirmed as yet.

“We are very pleased to introduce the OPPO N3 and R5 to the UAE as these two flagships models demonstrate our commitment to design, innovation and dedication to the region,” said Henry Tang, GCC regional sales manager. 

With smartphone penetration rates in the UAE rising, the country has seen an influx of new mobile brands enter the market in the last few years. 

Last year, French firm Wiko unveiled its devices in the country; the ex-CEO of Apple, John Sculley, launched Obi Mobile in partnership with Jumbo; and Indian company XOLO also released its affordable line in the UAE, in collaboration with Jumbo.

The Oppo R5 - Does it SMASH?

https://www.youtube.com/watch?v=Ah0A_0cDPpU#t=19

Pressmeddelande 141029 ang kinesiska Oppo.

Oppo presenterar N3, en smartphone med FPC1021 touchsensor

Den 29 oktober presenterade Oppo sin globala Android flaggskeppsmodell N3, den första smartphonen utrustad med FPC's touchsensor FPC1021.

Jörgen Lantto, tillförordnad VD för FPC, kommenterar:
- Oppo är en ledande smartphonetillverkare i Kina med betydande export och vi är stolta över att Oppo valde FPC1021 för denna flaggskeppslansering. Förutom säker och bekväm upplåsning av telefonen, används touchsensorn även till att styra den rörliga kameran och till att skydda fotoalbumet. FPC1021 är 33% mindre än FPC1020 och stödjer ändå samma nivå av prestanda, inklusive hantering av 360 graders finger rotation, snabb svarstid och extremt låg strömförbrukning. Touchsensorer från FPC höjer ribban för branschen och ger en överlägsen användarupplevelse av tidigare aldrig skådat slag. FPC annonserade denna Design Win annonymt den 7 juli 2014.

Artikel

Bolagets touchsensor FPC1021 finns i Oppos nya smartphone N3.

http://www.svd.se/naringsliv/nyheter/fingerprint-bekraftar-touchsensor-i-ny-smartphone_4053439.svd