 | |
| Industry | Telecommunications equipment |
|---|---|
| Founded | Miami, Florida, United States (2009) |
| Founders | Samuel Ohev-Zion [1] |
| Headquarters | Doral, Florida, United States |
Key people
| Samuel Ohev-Zion (CEO) |
| Products | Mobile phones |
Production output
|
|
| Website | bluproducts |
BLU Products is an American mobile phone manufacturer founded in 2009 and headquartered in Doral,[2] a suburb of Miami, Florida.
More than 30 million BLU devices have been sold in 40 countries throughout Latin America, the Caribbean and the United States.[citation needed]
The company makes Android and Windows Phone phones.
History[edit]
BLU Products, among the first Latin-owned mobile manufacturer aimed at a Latin population and the fastest-growing in the region, announced its presence at CTIA Wireless 2011. BLU Products was founded by Brazilian entrepreneur Samuel Ohev-Zion.[3]
BLU mobile devices are already present throughout Latin America, Central America, the United States, and all of the Caribbean countries. In regions such as Central America, 50% of devices that are present at the point of sale are BLU devices. In other countries, such as Trinidad and Tobago, BLU rapidly became the leading mobile device brand after launching with a carrier in the 4Q of 2010. In Aruba, the leading cellular carrier Digicel introduced in September 2013 a very low-cost BLU Android cellphone for the local market, going for only Afl.9 (approximately US$6) with a post-paid plan.[4] This year, the company expects to manufacture in Brazil, the largest market in Latin America.[3]
In June 2015, BLU introduced two smartphones in the US market. The BLU Life One (2015 Edition) and the BLU LIFE 8 XL were listed on e-commerce website, Amazon.com.[5]
